The press release for Bheja Unfry marked the launch of the world’s first web series based on real-life incidents in functional neurosciences. Part of the Starting Troubles franchise as Season 2, the series was inspired by the life and experiences of Dr. Sharan Srinivasan, with Dr. Jagdish Chaturvedi playing the lead role. The series also starred renowned actors such as Sudha Rani, Rakesh Bedi, Micky Makhija, Ankit Bathla and Ankita Srivastava. The press release introduced the series to the public, highlighting its unique storytelling approach through an engaging and relatable narrative.